Own IP
We have been in the stationery industry for over 20 years.
During that time, we have seen firsthand how the needs of consumers have changed. In the past, people were primarily concerned with the functionality of their stationery. They wanted pens that wrote smoothly and pencils that didn't break easily.
However, in recent years, people have begun to place more importance on the emotional aspects of stationery. They want stationery that is stylish, expressive, and even humorous.
We recognize this shift in consumer demand, and we have adapted our products accordingly. In 2016, we launched our first IP series, Carrot. Carrot is a cute and cuddly carrot character that quickly became a hit with consumers. The first year, we sold over 10 million Carrot products.