From February 2nd to 5th, 2025, the 75th Spring Fair Birmingham, the UK Consumer Goods and Gifts Exhibition, was grandly held. As one of the world’s top four consumer goods exhibitions, Spring Fair has become one of the UK’s most historic and influential professional trade shows since its inception in 1950, covering nearly all categories of daily consumer goods.
At this exhibition, iiGEN Stationery made a remarkable impression, attracting thousands of professional buyers from the UK and other European countries across various sales channels.
At the iiGEN booth, professional overseas sales representatives warmly welcomed and met with numerous potential buyers, providing detailed introductions to the craftsmanship and design concepts of the products. Over the three-day event, iiGEN showcased its creative and diverse product range to European buyers, including licensed products from popular IPs such as My Little Pony, Transformers, and Jurassic World, as well as self-developed IP series like Lazy Stars, Kun Panda, Carrot, and Football.
These products cover a full range of categories, including erasers, notebooks, pencils, backpacks, and pencil cases, all characterized by innovative design, hands-on DIY features, and safety reliability, earning high praise from buyers.
Through this exhibition, iiGEN not only further expanded its presence in the European market but also offered global consumers more high-quality and innovative stationery options, demonstrating the brand’s strong competitiveness on the international stage.