The Frankfurt International Spring Consumer Goods Fair (Ambiente) was held from February 7th to 11th at the Frankfurt Exhibition Center in Germany. As the world’s largest and most influential trade fair for consumer goods, it attracted tens of thousands of professional visitors and exhibitors.
iiGEN became a highlight of the exhibition with its innovative products. Its showcased licensed products from well-known IPs such as My Little Pony, Transformers, and Jurassic World, as well as its self-developed IP series like Lazy Stars, Kun Panda, Carrot, and Football, drew significant attention from international buyers and industry experts.
A stationery distributor from Slovenia praised iiGEN’s products, saying, “iiGEN’s products not only offer practicality but also showcase unique design innovation. Each stationery item feels like an exquisite toy, making it irresistible.”
During the exhibition, iiGEN reached cooperation intentions with several renowned European stationery distributors, further expanding its overseas market presence. Xu Liangzhi, the brand’s founder, stated, “iiGEN is committed to becoming a globally leading creative stationery brand. Our product range includes erasers, notebooks, pencils, school bags, and pencil cases, aiming to make learning more enjoyable through creative stationery. In the future, iiGEN will continue to uphold its innovative philosophy, using high-quality products and unique design language to showcase the creativity and charm of Chinese brands to the world.”